Professionals
Find out about job opportunities and connect with CPG colleagues & contacts.
Join Today... It's free!
Already a member?
Employers
Find CPG talent in one easy place. Post jobs, create a company profile and more.
Already a member?
LOGIN / REGISTER
Join Today... It's free!
Already a member?

Follow Us on LinkedIn Follow Us on Twitter Become a Fan on Facebook
Please Login to Continue:
News Options

Latest News

Category Subscriptions

Story Subscriptions

Categories

Advertising / Promotions / PR (2099)

Brand / Product Marketing (792)

Career Development (1755)

Category Management (8)

Company News (1880)

Financial / Trade Spend (21)

Food / Product Development (1608)

Foodservice (41)

HR / Recruiting (3638)

Industry Events (378)

Market Research (1182)

Retail (4247)

Sales / Customer Development (157)

Senior Leadership (1267)

Shopper / Trade Marketing (114)

Supply Chain / Logistics (200)

How one brand turned online hate to its advantage | Globe and Mail

Post Response | Subscribe to Story

Displaying Stories 1 - 1 of 1.
first | previous | 1 | next | last

CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
SUSAN KRASHINSKY - MARKETING REPORTER

Earlier this month, graham cracker brand Honey Maid released an ad celebrating "every wholesome family".

And, like clockwork, the company saw backlash.

Honey Maid has now turned those negative comments into a PR opportunity.

http://www.theglobeandmail.com/report-on-business/industry-news/marketing/how-honey-maid-turned-hate-mail-to-its-advantage/article17830220/


 

Post Response